Macharia Muthoni

E ver wondered what it would feel like to date your side hustles? From writing situationships to high-maintenance personal branding, here’s a fun and relatable take on entrepreneurship, online business, AI, automation, and the messy love stories we call hustles. Forget flowers, chocolates, and dinner dates — the real love stories in my life aren’t found on dating apps. They’re in my hustles. Yep, the side hustles, main hustles, and “on-again-off-again” projects that have me up at 2 a.m. thinking about my future. If I actually dated them, some would be clingy, some would be heartbreakers, and others… total red flags I keep running back to anyway. Because let’s be honest: hustles and relationships? Same energy. Both come with drama, late nights, ghosting, toxic habits, and that confusing mix of “this is stressing me out” and “I can’t live without it.” So today, in the spirit of Couple Day, let me introduce you to the lineup of lovers in my entrepreneurial life. Writing – The Situationshi...

Hello, my loyal readers! Before you start reading the blog, I just finished writing my first book: “The Manipulative Society.” Get it now at a 50% discount. Inquire! Unmask the silent fears that hide behind busyness, overthinking, and perfectionism. This powerful reflection explores how fear quietly sabotages dreams, and how naming it can set you free. Often, we don’t talk about the fears that don’t scream. The ones that sit quietly behind your smile. That doesn’t show up as panic or breakdowns. But as overthinking, procrastination, “I’m just tired.” They don’t come in like a storm. They sneak in through the cracks, disguised as perfectionism, indecision, or being "too busy." And here’s the wild part? You could be chasing your dreams and still be afraid of them. Fear doesn’t always shout. Sometimes it whispers: “Maybe I’m not ready yet.” “Let me work on it a little more.” “I’ll post it when it’s perfect.” “People are already doing this better than me.” You scroll past people...

Feeling overwhelmed by hustle culture, bills, and burnout? Here's how to find inner peace in a capitalist world that never slows down. Real talk, simple tips, and a reminder that peace is your power. Some days, I wake up already tired.  Not because I had a long night. But because I know the world is waiting, not with peace, but with pressure. Pressure to make money, to be productive, to post something impressive online, to grind even when I’m empty. We live in a time where rest feels like a reward you earn after suffering. And if you’re not “doing something,” people think you’re wasting time. But what if I told you... Doing nothing is part of the plan? Welcome to the reality of trying to find peace in what I call the capitalist hellscape . What Is a Capitalist Hellscape? Sounds dramatic, I know. But it’s real. It’s that feeling when your worth is tied to how much you make. It’s being told to “monetize your passion” — even when you just want to draw, write, or make TikToks f...